Direct Television Marketing Makes Dollars And Sense!
Program Sponsorship Provides Your Organization with a Range of Benefits
When it comes to direct television marketing opportunities, Food Over 50 is the award-winning healthful cooking & active lifestyle series that laser-targets North America’s 50+ GenX/Boomer/Senior viewership. FO5O is distributed via American Public Television to all 340 PBS stations broadcasting throughout the U.S. and Canada.
Like other ‘How To’ educational series, Food Over 50 is classiﬁed as ‘Exchange’ programming. This means that the Food Over 50 producer, Mojave Productions, donates our series to the nationwide Public Television system. Consequently, Food Over 50 airs on 332 of the 340 total PBS stations via main channel, sub-channel and CreateTV broadcast. In other words, FO5O airs on 97.5% of PBS stations throughout North America.
Sponsoring Programs Produced by Mojave Productions has a Triple Halo Effect of Impact & Engagement
Source: Harris Insights & Analytics
We realize that our series title, Food Over 50, may appear limiting to audience age demographics, but it has proven to be just the opposite. First, the good nutritional and healthful cooking technique of FO5O is ageless! Second, we receive many email responses from 20 & 30-somethings who watch our show out of concern for their parents, or grandparents, as they do for themselves. As for Gen-X’ers, they grow ever nearer 50 and are paying attention already. But the 50+ television viewing audience is the driving force of the majority of broadcast TV viewing and Food Over 50 resonates with the ever-expanding Boomer/senior generations in great number.
Informing and educating our maturing population on dietary wellness and healthy, active lifestyle is a worthwhile but expensive undertaking. The costs of production, distribution and promotion for a 13-episode series are up to us. Therefore, ﬁnding suitable corporate sponsorship partners is vital to support our series.